EnBW is driving forward the development of the start-up scene in Baden-Württemberg
In cooperation with the start-up company Pioniergeist GmbH, Stuttgart, and renowned companies from the automobile and mechanical engineering sector, EnBW Energie Baden-Württemberg AG launched a state-wide programme for new ideas called “ACTIVATR” on 25 April. It is hoped that interdisciplinary start-up teams consisting of Group employees and young external companies will generate ideas for new business models and develop them through to market maturity within a few months. The aim is to open up business fields such as the Internet of Things, Industry 4.0, Future Mobility and Smart City, as well as to further develop the start-up ecosystem and Baden-Württemberg as a business location.
The aim of ACTIVATR is to nurture start-ups that will either remain within the company as a so-called “corporate start-up” or will operate on the market as an independent spin-off. A comprehensive network of partners comprising accelerators and investors, universities, commercial enterprises and public institutions is helping to achieve this aim. These partners include, amongst others, the Cyberforum and the Technologie-Transfer-Initiative GmbH (TTI GmbH) at the University of Stuttgart.
“ACTIVATR enables us to bring together speed, entrepreneurial thinking and creativity with the advantages of a corporate Group. We are very excited about the business models that will be developed within this unique constellation”, explains Christine Wienhold from the Innovation Management department of EnBW. “Our vision is to revitalise the pioneering spirit from the Gründerzeit (the period of rapid industrial expansion in Germany) and also make the economically privileged region of Baden-Württemberg attractive for start-ups.”
ACTIVATR is a programme from Pioniergeist GmbH and was started in April 2016 in Stuttgart.