The call for volunteers on the Internet was a complete success. More than 130 employees registered to participate in the campaign. They were all required to then take part in a casting audition. The casting auditions were used to determine which employee was suited to which of the subject areas for the campaign. “Some of them were extremely nervous but all of them were delighted to take part,” said producer Andreas Hofmann. Professional models are quite different and often capricious.
One person who participated in the casting auditions is Michael Heintschel. The 32-year-old mechanical engineer heads the operation of the onshore EnBW wind farms. “It was a totally new experience.” Showing your talent while remaining authentic – that is important for successfully negotiating the casting auditions. “We wanted to find personalities that were not inhibited by the situation, i.e. strong and confident people,” said photographer Niko Schmid-Burgk. Some candidates not only had to show off their abilities as a photographic model but also prove their talent during a video shoot. Such as Heike Müller who, as a team leader at EnBW Kernkraft GmbH, ensures that nuclear waste is sorted and removed. While the camera is running, she answers the questions put to her. Does she feel like someone who is making things happen? “Yes, definitely.” Why? “In order for the Energiewende to succeed, it is necessary to decommission and dismantle the nuclear power plants. We are the ones who carry out this important task.” Could she have envisaged that she would be standing in front of the camera and making an advert for EnBW? She laughs. “Yes, I could.” She is thrilled that she is able to present herself in public on behalf of EnBW.