In December 2021, we opened our largest quick-charging park to date, near to the Kamener Kreuz motorway intersection, the busiest traffic junction in Germany. It provides travelers with access to 52 quick-charging points, each with a capacity of up to 300 kW.
By opening one of the largest quick-charging parks in Europe with this outstanding project at the busy Kamener Kreuz motorway intersection, we have achieved a further milestone on the path to the mobility of the future.
The charging stations at the new park are lit and covered by a roof. A photovoltaic power plant provides the site with up to 120 kilowatts of electricity and feeds any surplus energy into the local grid.
We have already opened around 50 large quick-charging parks and our logo can be found at every third quick-charging station in Germany. We also already operate the biggest quick-charging network in the country with more than 650 sites and plan to invest around 100 million euros a year up to 2025 in its further expansion.
Our aim is to enable the seamless integration of electromobility into the everyday lives of customers. To this end, we are also expanding the quick-charging infrastructure in Germany together with our new partners – the REWE Group and BAUHAUS. Drivers of electric cars will already be able to use quick-charging stations in front of 106 BAUHAUS DIY stores and around 100 REWE and Penny stores in 2022. In the next few years, we plan to add further quick-charging stations at hundreds of other sites in cooperation with the REWE Group.
Our public quick-charging network already stretches across the country and is growing every day. It ensures that electromobility is possible everywhere, whether on a long-haul route or even while out shopping.
We launched our nationwide campaign on the theme of e-mobility in August 2021. Under the motto “We charge Germany,” we want to inspire as many people as possible to consider sustainable mobility. A long-term cooperation with the former Formula 1 world champion Nico Rossberg will help to support the campaign.
In order to succeed, e-mobility has to be suitable for everyday use and a mass market. EnBW is a pioneer in this area and is continuously expanding its HyperNetwork.
Since ending his career as an active racing driver, Rosberg has been an entrepreneur and investor in the areas of sustainability, green technology and e-mobility. He drives an electric car himself and will represent us as a brand ambassador in the future.
Various advertisements featuring moving images packed with energy form the centerpiece of the campaign. They can be seen across Germany – on the TV, digitally and on social media.
Products for charging at home
To ensure that drivers of electric cars can charge their vehicles conveniently at home, EnBW also launched a package consisting of a wall box and a suitable charging tariff onto the market to mark the start of the campaign.